Of course, every brand uses photoshop to make their campaigns look flawless, but at H&M they really really like the program. For their newest ad campaign they made the models looking ultra-tanned.
Not everybody was as pleased with the results, seeing that there have been many complaints. But a German street artist from Hamburg thought better of it.. He added the photoshop toolbar to many of the large H&M posters hanging around his city. Both genius and effective, if you ask us. What do you think?
Check out more images here.
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Veronique
