In a previous article we mentioned that cosmetic packagings often carry misleading claims, like which active ingredients a product contains.
In this post we are going to talk about two claims that you'll see on a lot of the products and which have a great value for a lot of consumers. We're talking about 'hypoallergenic' and 'dermatologically tested'.
Whenever we buy cosmetic products for our sensitive skin, a baby's skin or for intimate parts of our body, we search for the terms mentioned above and when they're there, we assume it's ok.
Unfortunately, these two terms say next to nothing about the actual quality of the product.
Hypoallergenic is a more of a marketing term which is mostly used to say that a product is most unlikely to cause allergic reactions. But there are no accepted tests, ingredient conditions, rules or procedures that can prove that a product is hypoallergenic. So basically you can put the claim on the product, because there's no rule that says you can't.
That means there are a lot of products on the market that say they're hypoallergenic, but still contain problematic ingredients.
Same goes to say for the term 'dermatologically tested'. The big problem here is that you'll never read what exactly has been dermatologically tested, what the result are and under which conditions the tests have been executed. That means that any product can be dermatologically tested, but might just as well has had a negative result.
Luckily the inspections on cosmetic claims are getting more and more strict. Brands and companies need to be able to prove the claims are accurate with a test rapport.
Of course there are enough brands that produce products that are dermatologically approved and actually are hypoallergenic, but beware for the rotten apple!
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Denise (@Celeste_DVG)
Image: weheartit.com
Source: The original beauty bible - Paula Begoun
