The American cosmetic brand Benefit has announced that there will be a greater focus on color cosmetics in 2012/2013. This strategy has been chosen after the great success story of the 'They're Real' mascara which is currently the best sold mascara in the world!Already in September 2012 there will be two beauty kits launched:
1. 'How to look the best at everything' with a foundation, two concealers and a powder.
2. 'Lip and Cheek Kits' with a powder, lip gloss, highlighter and Benetint.
Next to that, Benefit has announced that next year there will me many more product launches with very innovative and fun packaging. Let's wait and see what will happen!
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Denise (@Celeste_DVG)
foto: weheartit.com
info: cosmeticsbusiness.com
