Natural and organic cosmetics is an ever-growing trend around the world. Same goes to say for Asia where this market grows more than 15% each year. The Asian consumer chooses natural products because he is more and more concerned about health issues.
Where European brands mainly get sold at the well-known retailers, many brands open their own concept stores in Asia, since not many retailers in this part of the world have much experience with natural and organic products. Which makes distribution a lot harder. For brands it is a much better strategy to sell their products directly via their own stores.
Opening own shops doesn't only have benefits when it comes to distribution, it also gives brands the opportunity to teach the consumer something about natural and organic products.
Well-known brands that have been opening up their own stores for a while are the Australian brand Jurlique (35 stores), the French brand Melvita (15 stores) and the English brand Neal's Yard Remedies (15 stores).
Do you want to know more about direct distribution in Asia? In Hong Kong, there will be a Sustainable Cosmetics Summit on November 11th and 12th, where direct distribution will be one of the key subjects.
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Denise (@Celeste_DVG)
Information via Organic Monitor
